branding

Will branding win you advocates?

A business creates its position in the market place by developing a Brand. The brand is its identity, based on its core competencies. It is how customers recognise it. Brand recognition comes through familiarity with the company logo, the livery on its vans, the style of its retail premises and its promotional literature. But most […]

commoditization

Avoid commodization

We live in an Experience Economy. Customers judge us according to the experience of dealing with us, just as we do when we are customers. Those who have not understood the concept of the Experience Economy often resort to the “commoditization” of their offerings.  They have lost sight of anything that makes their offerings different […]

Phillip Khan-Panni

By your grammar shall they know you

The Bible says, By their fruits (works) shall ye know them (Matthew 7:20). In the business world, and especially when it comes to recruitment, it is equally true to say By your grammar shall they know you. Correct grammar is the mark of education and erudition, both desirable attributes at the higher levels of employment. […]

networking winner

Networking winner

He worked alone, from home, like so many solo-preneurs. But he missed the companionship of workmates. So an invitation to a networking event seemed attractive. He put on a suit and pocketed a quantity of business cards. For good measure he also took along half a dozen trifold leaflets about his business. Just in case. […]