I was talking to a Sales consultant recently, and he was asking me about my special skills. It’s a conversation I have had before, when I was exploring the skills of a friend or colleague. Now the boot was on the other foot. At some point I said, “I don’t know what I know.” I […]
A business creates its position in the market place by developing a Brand. The brand is its identity, based on its core competencies. It is how customers recognise it. Brand recognition comes through familiarity with the company logo, the livery on its vans, the style of its retail premises and its promotional literature. But most […]
I was listening to a discussion about Quantitative Easing (QE, QE2 etc.) and one person implied that it was just the Bank of England printing more notes. That didn’t sound right, so I asked a man who knew. This is what he told me: If the Bank just printed more notes it would be disastrous. […]
Reward your customers with a gift for a lead for new business
Buy or use their products or services. Loyalty works both ways.
Be accessible and return phone calls or emails promptly.
Keep your word. Deliver what you promised—on time.
We live in an Experience Economy. Customers judge us according to the experience of dealing with us, just as we do when we are customers. Those who have not understood the concept of the Experience Economy often resort to the “commoditization” of their offerings. They have lost sight of anything that makes their offerings different […]
The Bible says, By their fruits (works) shall ye know them (Matthew 7:20). In the business world, and especially when it comes to recruitment, it is equally true to say By your grammar shall they know you. Correct grammar is the mark of education and erudition, both desirable attributes at the higher levels of employment. […]
We all write letters, and many in business may feel that there’s nothing to it. So let me ask you this: do you get “junk mail”? What makes it junk? Do you throw it away because the product or service being offered is of no interest to you, or for some other reason? How long […]
1. The List comes first • Who is your target market? • Must be relevant to your product or service • Is the Database up to date, accurate, fully named? 2. Make the envelope look right • Use a stamp not a franking machine • Make it look like personal correspondence • Don’t put sales […]
He worked alone, from home, like so many solo-preneurs. But he missed the companionship of workmates. So an invitation to a networking event seemed attractive. He put on a suit and pocketed a quantity of business cards. For good measure he also took along half a dozen trifold leaflets about his business. Just in case. […]
Recently at my Barbershop singing club, a chap came up to me to say he liked the video of me. “Which one?” I asked. “The one in which you talked about first impressions.” I was puzzled because no such video exists. However, he had gone on my website and seen the video on The Dos and […]