I received a marketing email today from an expert in direct marketing, in which he wrote about sorting out the dead ducks from those who are really interested. He referred to the Reader’s Digest Yes and No reply envelopes. He called it the Yes/No option, implied that it was how to sort …read more Source: […]
Author: Phillip
How good are the pictures you create when you speak?
Watching the Canadian Grand Prix I found myself getting confused from time to time because of the way the commentator was describing the action. Here’s an example of the kind of thing he was saying (not an actual quote). Imagine you are actually watching the race, and get someone to read …read more Source: PKP […]
Why I lost my watch at Dublin airport
I was early getting to Dublin airport. After the Bag Drop, we strolled over to the Departure Gate and scanned our Boarding Passes, declined the offers of clear plastic bags for liquids and toothpaste and joined one of the funnels for Airport Security. That’s the fancy name for the process …read more Source: Phillip KP […]
Can you rely on your High Street bank?
Imagine you were a 65-year old pensioner and sole trader, banking with a High Street bank which claimed to be the best one for small businesses like yours. One day you decide to take charge of your accounting because your previous helper has retired. You notice a couple of regular …read more Source: Phillip KP […]
10 Tips for doing business in India
I am about to travel to India later this month, and it occurred to me to share some tips on doing business in and with that country. 1. Business is conducted at a slow pace. Be prepared for a good deal of discussion, followed by a long wait …read more Source: PKP Communicators WordPress.com
And what do you do?
In this age of Networking, there are many versions of how a person should introduce themselves. Some Networking groups (Breakfast meetings, typically) start with a round robin, with everyone given between 60 and 120 seconds to make what they call their “Elevator Pitch.” This is fundamentally flawed thinking for two …read more Source: PKP Communicators […]
Pietersen Personality
Kevin Pietersen’s career as an England batsman is over. It’s an announcement that resonates well beyond the Cricketing constituency, possibly even within business. Certainly, there will be quite a few people thinking, “There, but for the grace of God, go I.” In simple terms, the Pietersen saga seems to be this: he …read more Source: […]
Brown envelopes get opened!
They have long been associated with ‘bungs’ and payoffs, referred to with a smirk. Filled with cash to avoid a paper trail. But brown envelopes were also used frequently for official mail – stern warnings and timely reminders from the Inland Revenue, utility bills, circulars, and the original junk …read more Source: PKP Communicators WordPress.com
Handling rejection in sales
Selling has long been considered a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for that: first, the sales person wants to win while the prospect wants to retain both his money and his pride. Now, of course this does not happen in …read more Source: PKP Communicators […]
Corporate bullying is killing her
By phillipkp A friend of mine has been driven to the edge of financial and health collapse by corporate bullying and overwhelming bureaucracy. She has been badly let let down by the very organisations that were set up to help people in her position, and I fear she may soon have a …read more Source: […]