correspondence,  Direct Marketing

Who wrote that letter for you, then?

By phillipkp

Standard letters. They undermine customer relationships, undo the best PR, lose customers, conflict with a company’s marketing efforts.

I have no objection to the use of standard letters, only to the letters themselves. Because they are seldom written by copywriters. In fact, they frequently read like the scribblings of backroom workers …read more

Source: PKP Communicators