successful correspondence
business,  correspondence,  Direct Marketing,  psychology

The true secret of the Yes/No response

I received a marketing email today from an expert in direct marketing, in which he wrote about sorting out the dead ducks from those who are really interested.

He referred to the Reader’s Digest Yes and No reply envelopes.

He called it the Yes/No option, implied that it was how to sort …read more

Source: PKP Communicators WordPress.com

Comments Off on The true secret of the Yes/No response