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The true secret of the Yes/No response
I received a marketing email today from an expert in direct marketing, in which he wrote about sorting out the dead ducks from those who are really interested.
He referred to the Reader’s Digest Yes and No reply envelopes.
He called it the Yes/No option, implied that it was how to sort …read more
Source: PKP Communicators WordPress.com
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Can you rely on your High Street bank?
Imagine you were a 65-year old pensioner and sole trader, banking with a High Street bank which claimed to be the best one for small businesses like yours. One day you decide to take charge of your accounting because your previous helper has retired. You notice a couple of regular …read more
Source: Phillip KP WordPress.com
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10 Tips for doing business in India
I am about to travel to India later this month, and it occurred to me to share some tips on doing business in and with that country.
1. Business is conducted at a slow pace. Be prepared for a good deal of discussion, followed by a long wait …read more
Source: PKP Communicators WordPress.com
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Pietersen Personality
Kevin Pietersen’s career as an England batsman is over.
It’s an announcement that resonates well beyond the Cricketing constituency, possibly even within business. Certainly, there will be quite a few people thinking, “There, but for the grace of God, go I.”
In simple terms, the Pietersen saga seems to be this: he …read more
Source: PKP Communicators WordPress.com
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How to speak so others want to listen
Don’t look at me in that tone of voice, it smells a funny colour.
It’s a popular saying from way back, and it carries a lot more meaning than at first appears. “That tone of voice” implies a critical note, and one that causes offence. Equally, you can convey …read more
Source: PKP Communicators WordPress.com
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Handling rejection in sales
Selling has long been considered a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for that: first, the sales person wants to win while the prospect wants to retain both his money and his pride.
Now, of course this does not happen in …read more
Source: PKP Communicators WordPress.com
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Corporate bullying is killing her
By phillipkp
A friend of mine has been driven to the edge of financial and health collapse by corporate bullying and overwhelming bureaucracy. She has been badly let let down by the very organisations that were set up to help people in her position, and I fear she may soon have a …read more
Source: Phillip KP WordPress.com
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Don’t rely on facts alone
By phillipkp
In an article on Influencing, I read this: “With rational persuasion, you persuade others with solid facts, clear explanations, and logical arguments.”
It reminded me of my early days in selling classified advertising. It was at a time when that branch of advertising was still rather primitive, even though job advertising …read more
Source: PKP Communicators WordPress.com
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The Vulture Culture
Imagine this scenario. You go down the High Street and pop into a shop to buy a pair of shoes. You try on several pairs, choose one, and take it to the counter to pay.
“How would you like to pay?”
“Credit card.”
“That will be £49.99 plus £2 for using the credit …read more
Source: Phillip KP WordPress.com
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How important are your qualifications?
