| MODULES |
OUTCOMES |
|
Speech writing |
|
- Identify the core message
- Follow a structure
- Include the key elements
- Not an essay
- Oratorical devices
- Full script or notes/cards
|
- Understand that it is not an essay
- Know the kind of structure to follow
- Be able to draft a speech outline
|
| Blank page to first draft in 15 minutes |
|
- Importance of a sexy title
- Identifying the core message
- Mining your brain for content
- Simple structures to follow
- First draft from speaker’s notes
- When you have more time
|
- Draft a speech or presentation from scratch in 15-20 minutes
- Have a sample draft to serve as a template
|
| Sequence of Persuasion |
|
- How persuasion works in writing
- The sales approach that never fails
- Understanding AIDA
- Connecting persuasion and structure
- Making your own message persuasive
|
- Understanding persuasion in writing
- Know the sequence to follow
- Improve chances of more successful presentations
|
| Use of Structure |
|
- Why structure works
- Text based on simple structures
- Understanding how people receive
- Importance of transitions
- Aiding listeners’ recall
|
- Better understanding of connecting with an audience
- Easier to remember the speech or presentation
|
| Writing a sales letter |
|
- Purpose and style
- Writing a headline and subheads
- Long copy or short copy?
- Crafting the opening
- Sequence of persuasion
- Language: trigger words
- Drafting a sample letter
|
- Know the errors to avoid
- Understanding the role of headline
- Have a sample to follow
- Make more sales
|
| Press releases |
|
- Developing media relationships
- What journalists expect
- Focusing on core message
- Drafing a sample press release
- Preparing soundbites
|
- Understanding how to structure and draft a press release
- Have an actual sample as a template
|
| Presentation script |
|
- Telling the right story
- Avoiding the linear approach
- Identifying your added value
- What outcome are you seeking?
- Reception not transmission
|
- Building a presentation with clear objectives
- Understand audience targeting
- Follow a defined structure
- Improved success rate
|
Get in touch
enquiries: +353 (0)89 611 7427
alternative: +44 (0)7768 696254
email: phillip@speakingandpresentationskills.com
online contact form
