The Concept

Matching expectations

Culture influences the way people process information. In business, it is essential to understand how different cultures present and receive ideas and information. If you do not meet the expectations of your listeners, they will either switch off or resist what you are saying.

illustrating the difference in communication styles
illustrating the difference in communication styles

To illustrate this point, we identified ten important ingredients of business presentations, and asked business people from different countries to score their own nation for each. Placing their average scores on a ten-spoke wheel, we obtained a shape for each nation. The diagram here shows the shapes for China, Finland and the USA—very different from one another!

PKP Communicators helps you to understand those differences, enabling you to overcome the potential barriers to effective communication, when doing business with other cultures.

Contact us

Please call or email us for details of any course, and for our fees. All our courses can be in-house or open, and online training modules will shortly be available. They will give you access to our training in a low-cost and convenient way.

enquiries: 07768 696254 (+44 (0)7768 696254)

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