Spoken Word

MODULES	OUTCOMES
Elevator Speech
Networking nightmare “What do you do?” Why you need an Elevator Speech What it is and its significance Composing your Elevator Speech	Ready to understand networking question Understand your own added value Focus mind on business purpose A new and useful Elevator Speech
Sequence of Persuasion
How persuasion works The sales approach that never fails Understanding AIDA Connecting persuasion and structure Making your own message persuasive	Understand persuasion in selling Know the sequence to follow Improve chances of more successful presentations
Use of Structure
Why structure works Using several simple structures Understanding how people listen Importance of transitions Aiding listeners’ recall	Better understanding of connecting with an audience Retain audience interest Easier to remember the speech or presentation
Impromptu Speaking / Q&A
“Saying a few words” on demand Use of simple structures Buying time How to stay on top	Remove or reduce fear of public speaking Be more impressive on the platform Handle interviews with aplomb
Delivering a speech or presentation
Focusing on your core message Connecting with the audience Speaking with or without notes? Belief in what you are saying Making it a performance Knowing why it’s you that’s speaking Understanding how people listen Making it 2-way communication	Be more confident about public speaking Deliver a speech or presentation that’s worth hearing Be more impressive on the platform
Speaking to the media
Developing media relationships Knowing what is news Expectations of journalists Preparing for interviews Soundbites and traps to avoid Delivering your key message	Avoid media gaffes Get your corporate message across Improve your PR
Platform presence
Owning the space How to open with impact Making it a performance Meaningful eye contact Moving with a purpose	Look and sound impressive when making a speech or presentation Know how to connect with an audience Take charge of the stage
Improving the way you sound
Pitch, pace and pauses Speaking with conviction Sounding authoritative The Mozart effect How vocal variety adds meaning	Sound more impressive and agreeable Gain authority Improve success rate
Effective use of visual aids
Creating slides that work VA that support and not supplant you Presenting without slides Using the flipchart effectively Managing PowerPoint	Avoid Death by PowerPoint Look more professional when presenting Retain interest of the audience
Understanding Body Language
Posture and first impressions Gestures and movement Making yourself likeable The effect of distractions	Enhance the message of your presentations Keep audience interested
Making your mark in meetings
What gets you noticed Timing: knowing when to speak When to say nothing Testing the temperature 2-step intervention Following impromptu rules	Get noticed Get your point across and accepted Look more masterful
Overcoming fear of Public Speaking
What causes the fear Understanding your added value Speaking about your expertise How to speak with conviction Measuring the improvement	Improved confidence Strategy for overcoming the blocking fear
Communicating more effectively
Why 1-way communication fails Checking the precision of your normal vocabulary The difference between what you say and what is heard Simple strategy for checking that you get your point across	Greater precision in what you say Improved verbal communication Strategy for avoiding misunderstandings
Crisis Management
Knowing what is a crisis Who/what is at risk Causes and consequences 10 steps to manage a crisis	Strategy for identifying and handling a crisis Template for crisis management procedure, with step by step guidance Greater control of the consequences of difficult situations

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enquiries: +353 (0)89 611 7427
alternative: +44 (0)7768 696254
email: phillip@speakingandpresentationskills.com