successful correspondence

Brown envelopes get opened!

They have long been associated with ‘bungs’ and payoffs, referred to with a smirk. Filled with cash to avoid a paper trail. But brown envelopes were also used frequently for official mail – stern warnings and timely reminders from the Inland Revenue, utility bills, circulars, and the original junk …read more Source: PKP Communicators WordPress.com

Who wrote that letter for you, then?

By phillipkp Standard letters. They undermine customer relationships, undo the best PR, lose customers, conflict with a company’s marketing efforts. I have no objection to the use of standard letters, only to the letters themselves. Because they are seldom written by copywriters. In fact, they frequently read like the scribblings of backroom workers …read more […]

Open up your creativity

What is Creativity? It is the ability to solve a problem, see something that others do not see, represent a commonplace thing or notion in a new or novel way. It is the ability to spot an ‘angle’ – some unexpected or beneficial attribute that has the potential to produce a desirable outcome. It does […]

Let me tell you a story …

Make a point, tell a story; tell a story, make a point. That’s an easy enough mantra to follow in speeches and presentations, but what kind of story should you tell? The three factors that work in story telling are: 1. They illustrate the point and are easy to understand and remember 2. We are all conditioned, […]

What exactly is Database Marketing?

Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, they often ask:”What the heck is Database Marketing?” or, if they know what it is, “Isn’t Database Marketing only for the big boys?” The answer is No. You do not need an expensive system to set up a Database. You can […]

The 5th level of competence

I was talking to a Sales consultant recently, and he was asking me about my special skills. It’s a conversation I have had before, when I was exploring the skills of a friend or colleague. Now the boot was on the other foot. At some point I said, “I don’t know what I know.” I […]