customers for life

25 Ways to keep customers for life

  • Reward your customers with a gift for a lead for new business
  • Buy or use their products or services.  Loyalty works both ways.
  • Be accessible and return phone calls or emails promptly.
  • Keep your word.  Deliver what you promised – on time.
  • Under promise, and over deliver.
  • Be flexible.  Be open for business outside normal hours, even on holidays.
  • Thank your customers for their business. Send handwritten notes.
  • Always look professional. Your customers should feel proud to do business with you.
  • Have integrity.  Trust is hard to build, almost impossible to recover.
  • Be supportive of your customers – like a good friend.
  • Remember their birthdays and anniversaries. Send cards and small gifts.
  • Promote their business to others. Believe in them.
  • Be friendly. Aim to make it a pleasant experience to deal with you.
  • Eliminate hassle. Make it easy to buy from you.
  • Be a problem solver, not a hardware store.
  • Have real people dealing with customer queries, not a multiple choice answering machine.
  • Treat existing customers like pure gold.
  • Occasionally, cancel an invoice, just for goodwill.
  • Help customers get what they need, even if you don’t supply it yourself.
  • Keep customers informed of all your new developments and products, and offer them the same special deals you offer new customers.
  • Train your staff to have a welcoming, helpful and respectful attitude.
  • Use Mystery Shoppers to check how customers are treated.
  • Who speaks for your company? Call your business yourself to learn what callers hear.
  • Never be indifferent to customers or prospective customers.
  • Treat your staff well.  They are your partners in business.