Don’t undersell yourself

I have just finished writing a new CV for a client. It wasn’t easy, but it gave me two satisfactions, one of which was quite unexpected.

First, let me explain why it wasn’t easy.

He was quite undecided which way to go with his career – creative or operational? He was well qualified to do both. But until he made that decision I couldn’t write his CV. After all, what would I be selling?

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