Recently at my Barbershop singing club, a chap came up to me to say he liked the video of me. “Which one?” I asked. “The one in which you talked about first impressions.”
I was puzzled because no such video exists. However, he had gone on my website and seen the video on The Dos and Don’ts of Business Presentations and somehow remembered it as “You never get a second chance to make a first impression”.
The process in his mind probably went something like this: My video = something motivational. Embedded motivational message (from past experience) = First impressions Therefore my video = first impressions
I must admit it gave me pause. How often do my speeches or seminars get translated into something that I did not say, or get confused with an embedded preconception? Do folks hear what I say, or only what they want to hear? Perhaps the answer lies in better structure.
Phillip F. Khan-Panni MBA PSA Founder
PKP Communicators, Inaugural UK Business Speaker of the Year
35 Hillbrow Road, Bromley, Kent BR1 4JL, UK t: 0845 165 9240 m: 07768 696254
w: www.phillipkhan-panni.com View my profile on LinkedIn: